Balu Phanendra Kothari

Salesforce Marketing Cloud Developer at IBM | 5X Salesforce Certified | Pardot | Salesforce CRM | Ex-Persistent Systems

Role
Campaign Specialist - Salesforce Marketing Cloud at IBM
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers

About Balu Phanendra Kothari

Accomplished Salesforce Marketing Cloud Specialist with a distinguished career spanning over three years, including tenure at reputable organizations such as IBM and Persistent Systems. Leveraging a robust skill set and hands-on experience in Salesforce Marketing Cloud, SFDC, and Pardot, I excel in driving engagement and optimizing campaign performance. Proficient in utilizing SFMC tools such as Content Builder, Automation Studio, Journey Builder, and Contact Builder, I have a proven track record of developing end-to-end campaigns across multiple channels, including email, SMS, and emerging platforms. With expertise in SQL, Ampscript, and JavaScript, I craft innovative automated solutions tailored to unique client needs. My capabilities extend to managing high-end, complex journeys, segmentation, and campaign optimization, consistently delivering impactful results and ROI. Committed to excellence and innovation, I thrive in dynamic environments where strategic thinking and creativity are valued.

Experience

  1. Campaign Specialist - Salesforce Marketing Cloud

    IBM

    Apr 2023 — Present · Bengaluru, IN

Education

  • Vishnu Institute of Technology (Autonomous)

    Bachelor of Technology - BTech, Computer Science

  • State Board of Technical Education and Training

    Diploma , Computer Engineering

    2015 — 2018

  • Montessori English Medium High School

    SSC, High School

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Balu Phanendra Kothari — Campaign Specialist - Salesforce Marketing Cloud at IBM in Bengaluru, KA, IN | Unifers