Balram Gupta
Product @ Alyve Health | SaaS • FinTech • HealthTech • B2C/B2B | Ex-IBM, Accenture
- Role
- Associate Product Manager at Alyve Health
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Balram Gupta
Product Manager with 5+ years of experience building and scaling digital products across…
Experience
Associate Product Manager
Jul 2024 — Present · Mumbai, IN
Spearheaded the implementation of an advanced Ad Management System as part of the Go-to-Market (GTM) strategy, driving a 70% increase in sales within one month through targeted promotions and personalized user engagement. Developed and deployed a scalable popup module framework that reached over 1.4 million users, significantly boosting feature discovery and adoption. Designed and launched a multi-channel communication system integrating in-app notifications, push notifications, WhatsApp alerts, and email triggers, resulting in a 40% uplift in user engagement and retention within three months. Created a user-centric notification center with categorized updates and performance tracking powered by Amplitude and custom KPIs, enhancing user retention and feature re-engagement. Established a data-driven product roadmap using Power BI dashboards to monitor DAU, churn, and drop-offs, aligning product, marketing, and leadership teams around shared growth metrics for accelerated decision-making.🤖 Delivered impactful API integrations including AI-powered personalization tools with partner platforms, enabling intelligent automation and improving product scalability.🤝 Led cross-functional alignment across product, marketing, operations, and design teams to ensure seamless go-to-market execution of new features.
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