Maria Balogh

About Maria Balogh

I specialize in turning location-based businesses from one-off marketing execution into scalable marketing operations. Over the past several years I’ve led centralized marketing across a multi-state portfolio of 20+ senior living and multifamily communities units,~$1B in assets), building the processes, vendor infrastructure, and campaign frameworks that allow distributed teams to execute consistently.My focus sits at the intersection of operations and marketing — aligning sales teams, leadership, and external partners into a repeatable system rather than a series of individual requests.I’m particularly drawn to organizations with many locations, franchise models, or complex service footprints where growth depends on coordination, not just creativity.Core strengths:• Multi-location marketing strategy• Marketing operations & scaling• Cross-functional alignment with sales/operations• Vendor ecosystem management• Campaign standardization across markets• Launch and stabilization marketing

Experience

1. Marketing Manager

   Great Lakes Management

   May 2020 — Present · Minneapolis, MN, US

   Build and operate the organization’s centralized marketing system across 3 states, aligning community teams, vendors, and corporate leadership into a single execution framework.• Direct portfolio-wide marketing planning cycles and campaign deployment across 20+ locations simultaneously. • Manage multi-vendor ecosystem (creative, print, digital, web) and establish production standards, timelines, and brand governance.• Lead quarterly performance and planning reviews with each community leadership team.• Oversee allocation of $2M+ yearly marketing budget across diverse market and asset classes. • Act as central escalation point for marketing decision, brand alignment and campaign prioritization across the portfolio and creating continuity across acquisitions, lease-ups, and stabilized properties.

Education

• University of Minnesota

  BA, Strategic Communications

  2009 — 2012

Skills

• Branding & Identity
• Vendor Relationship Management
• Social Networking
• Brand Awareness
• Social Media Measurement
• Social Media Marketing
• Training
• Creative Briefs
• Coaching
• Event Planning
• Networking
• Social Media Consulting
• Social Media Integration
• Brand Management
• Marketing Strategy
• Creative Writing
• Editing
• Creative Strategy
• Event Management
• Social Media Communications
• Marketing Management
• Social Media
• Makeup Artistry
• Show Production
• Facebook
• Team Leadership
• Live Events
• Advertising
• Vendor Relations
• Vendor Relationships
• Event Producing
• Online Marketing
• Event Production
• Document Management