Balma Sales Diaz
Marketing Manager @Porcelanosa
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WORK HISTORY
Marketing Manager @Porcelanosa
NY, US
In my role at Porcelanosa, I spearheaded the creation of impactful advertising campaigns while also planning engaging events in our showrooms. I focused on analyzing performance metrics to refine our marketing strategies, ensuring we effectively promoted key products in the competitive US market. My efforts contributed to increased brand awareness and customer engagement.
EDUCATION
University of North Carolina Wilmington
International Business, Marketing & Management
University of Valencia
International Business, International Business
SKILLS
ABOUT BALMA SALES DIAZ
My passion for travel and experiencing different cultures led me to pursue a dual degree in International Business with a specialization in Marketing from two universities.Shortly after graduating, I joined Porcelanosa as a marketing intern, which soon evolved into a full-time role managing the company’s CRM platform. This position allowed me to develop strong language skills—achieving proficiency in French and an intermediate level of Italian—while gaining valuable insight into how a global company adapts its operations across different markets while adapting to cross-cultural challenges along the way.In my current role as Marketing Manager at Porcelanosa North America, I enjoy leading advertising campaigns, organizing in-store events with clients, and collaborating on brand initiatives. At the same time, I draw on my background in data and analytics to evaluate campaign performance and support informed decision-making. This combination of strategic insight and creativity is what I enjoy most about working in marketing.
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