Kelly Ball

About Kelly Ball

Hi! I\'m a birder with more than 20 years of professional experience in creating and publishing print and digital media––research/fact checking/writing/editing/proofreading; strategy; talent acquisition; podcast hosting; project management; production; beta testing; file delivery; advertising and marketing strategy; media planning and sales for the birding market; and hosting clients on ecotours. In 2019 I accepted a position as advertising sales director with Bird Watcher\'s Digest. For two years I juggled executing and managing all aspects of print and digital advertising plans ranging from with writing blog posts and book reviews; leading optics sales at multiple in-person events; representing our business at industry events; hosting birding tours; hosting podcast episodes for two podcasts; traveling on familiarity trips; and additional responsibilities as assigned. In December 2021, Bird Watcher\'s Digest ceased operations. I have relocated to Cape May, New Jersey, to pursue a marketing career with Cellular Tracking Technologies.

Experience

1. Marketing Specialist

   Cellular Tracking Technologies

   Sep 2022 — Present · Cape May, NJ, US

   Our wildlife telemetry team designs, engineers, manufactures, markets, sells, and repairs custom geospatial & Internet-of-Things hardware solutions to gather scientific data around the world. Develop strategic digital and print marketing plan for all sectors of CTT, including the consumer-focused Terra Project. Solicit customer and intradepartmental content and/or author marketing materials for several marketing channels. Routinely conduct competitive analyses and identify how to differentiate CTT\'s vast offerings. Collaborate with Sales to develop SOPs and author white papers for distribution to customer base. Establish and maintain a marketing calendar for all relevant marketing channels.

Education

• The Ohio State University

  B.A., History, Russian language

  1995 — 1998

• Ohio University

  Journalism

  1994 — 1994