Baljit Singh Virdi
General Manager Sauces and Condiments Business (Tops Brand) @AWL Agri Business Limited
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WORK HISTORY
General Manager Sauces and Condiments Business (Tops Brand) @AWL Agri Business Limited
Delhi, IN
As GM of Sauces and Condiments business I am heading Sales and Marketing operations of TOPS brand for pan India.
EDUCATION
Fergusson College
BSC, Physics
Welingkar Institute of Management
MBA/MMS, Marketing
SKILLS
ABOUT BALJIT SINGH VIRDI
A highly accomplished sales and marketing professional with over 20 years of experience in the FMCG industry. Currently serving as Head of GTM and Sales Capabilities at Adani Wilmar Ltd, where I have successfully developed and implemented strategies for exponential distribution network expansion, sales force optimization and sales effectiveness. Prior to this, I served as Zonal Sales Manager for Adani Wilmar Ltd, where I managed packaged commodity sales and achieved the highest CAGR during my tenure. I have also held leadership positions at Perfetti Van Melle India Pvt. Ltd, where I turned around a degrowing branch to the highest growing branch within a year, and at Perfetti Van Melle Lanka Pvt. Ltd, where I turned around a loss-making business to a profitable one while maintaining market leadership. My experience also includes successful product and brand management, as well as the development and implementation of innovative GTM strategies.
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