Baljit Singh Virdi

General Manager Sauces and Condiments Business (Tops Brand) @AWL Agri Business Limited

New Delhi, DL, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2025 — Present

General Manager Sauces and Condiments Business (Tops Brand) @AWL Agri Business Limited

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Delhi, IN

As GM of Sauces and Condiments business I am heading Sales and Marketing operations of TOPS brand for pan India.

EDUCATION

1997 — 2000

Fergusson College

BSC, Physics

2001 — 2003

Welingkar Institute of Management

MBA/MMS, Marketing

SKILLS

Consumer InsightBrand Equity DevelopmentTrade MarketingTeam ManagementCapexDistributed Team ManagementStrategic PlanningManagementTeam BuildingTeam LeadershipProduct DevelopmentFmcgMicrosoft ExcelFast-Moving Consumer Goods (Fmcg)Marketing ManagementMicrosoft OfficeSalesData AnalysisMarketing CommunicationsMarket ResearchStrategyMarketingSales ManagementBrand ManagementMarketing StrategyShopper MarketingBusiness StrategyLeadershipKey Account DevelopmentConsumer BehaviourKey Account ManagementAdvertisingBusiness Development

ABOUT BALJIT SINGH VIRDI

A highly accomplished sales and marketing professional with over 20 years of experience in the FMCG industry. Currently serving as Head of GTM and Sales Capabilities at Adani Wilmar Ltd, where I have successfully developed and implemented strategies for exponential distribution network expansion, sales force optimization and sales effectiveness. Prior to this, I served as Zonal Sales Manager for Adani Wilmar Ltd, where I managed packaged commodity sales and achieved the highest CAGR during my tenure. I have also held leadership positions at Perfetti Van Melle India Pvt. Ltd, where I turned around a degrowing branch to the highest growing branch within a year, and at Perfetti Van Melle Lanka Pvt. Ltd, where I turned around a loss-making business to a profitable one while maintaining market leadership. My experience also includes successful product and brand management, as well as the development and implementation of innovative GTM strategies.

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Baljit Singh Virdi — General Manager Sauces and Condiments Business (Tops Brand) at AWL Agri Business Limited in New Delhi, DL, IN | Unifers