Balija Vannuruswamy
Abm Operations Manager @SalesboxAI
Signup · Get unlimited contacts
WORK HISTORY
Abm Operations Manager @SalesboxAI
Bengaluru, IN
Spearhead ABM (Account-Based Marketing) and demand generation initiatives targeting enterprise B2B accounts, driving a 40% increase in Marketing Qualified Leads (MQLs) within 12 months.Plan, execute, and optimize cross-channel paid marketing campaigns across Google Ads, LinkedIn Ads, and StackAdapt (programmatic), consistently improving CTR and reducing Cost per Lead (CPL) by 25%.Own end-to-end performance marketing strategy, including audience segmentation, persona development, creative testing, bidding strategies, and funnel optimization.Lead marketing automation initiatives using HubSpot, building advanced email nurture programs, lead scoring models, lifecycle workflows, and automated routing aligned with Salesforce CRM.Manage lead management operations, including MQL, SQL, BANT qualification frameworks, data hygiene, and handoff processes between Marketing, SDR, and Sales teams.Develop and maintain marketing performance dashboards to track campaign ROI, pipeline contribution, conversion rates, pipeline velocity, and channel efficiency, enabling data-driven decision-making.Collaborate closely with Sales, SDR, Product, and Leadership teams to align marketing strategies with customer journeys, ICPs, GTM motions, and revenue objectives.Drive content-led demand generation, including content syndication, landing page optimization, gated assets, and webinar/event campaigns to support pipeline growth.Oversee A/B testing and CRO initiatives across ads, landing pages, and email campaigns to continuously improve engagement and conversion metrics.Manage budget planning, forecasting, and optimization, ensuring maximum ROI across paid and organic digital channels.
EDUCATION
Zp Hi School
Ssc
SRIT Engg College
Information Technology, Computer Science
ABOUT BALIJA VANNURUSWAMY
I am a results-driven Digital Marketing & Operations Leader with 12+ years of experience building and scaling high-performance marketing programs across B2B and enterprise environments. My expertise spans demand generation, performance marketing, programmatic advertising, ABM, marketing automation, and revenue-focused campaign execution.I have hands-on experience across the full digital marketing lifecycle—strategy, planning, execution, optimization, and reporting—with a strong focus on driving qualified pipeline, lead quality, and ROI.Core responsibilities and expertise include:• Digital marketing strategy and GTM planning• Demand generation, pipeline acceleration & growth marketing• Account-Based Marketing (ABM) and persona-based targeting• Programmatic advertising (Display, Native, Video, CTV, Audio, DOOH)• Paid media management (LinkedIn Ads, Google Ads, programmatic platforms)• Content syndication, MQL, SQL, BANT & appointment-setting programs• Email marketing, lead nurturing, drip campaigns & lifecycle automation• Marketing automation & CRM operations (HubSpot, Marketo, Eloqua, Salesforce)• Campaign management, budget planning & performance optimization• Conversion rate optimization (CRO), A/B testing & funnel analytics• Data analysis, dashboards, attribution & reporting• Sales enablement, lead management & SLA alignment• Brand management, product marketing & messaging frameworks• Social media marketing & integrated multi-channel campaigns• Vendor management, martech stack optimization & process automation• Team leadership, mentoring & cross-functional collaborationI bring a strong balance of strategic thinking and hands-on execution, with a proven ability to translate business goals into measurable marketing outcomes. I thrive in fast-paced, high-pressure environments and enjoy solving complex growth challenges using data, technology, and creative thinking.I am certified in Programmatic Advertising (StackAdapt) and continuously upskill in AI-driven marketing, automation, and analytics to stay ahead of evolving digital landscapes.I’m passionate about building scalable marketing engines, enabling sales success, and driving sustainable revenue growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.