Basam Alesayi
Director of Sales Analytics @Levo Naturals
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WORK HISTORY
Director of Sales Analytics @Levo Naturals
EDUCATION
Canadian Securities Institute
CSC, Canadian Securities Course
Certified Management Accountants (CMA) of Ontario
CMA, Accounting
Ivey Business School at Western University
HBA, Business Administration
ABOUT BASAM ALESAYI
I am a top-rated, creative Business Intelligence and Strategy expert with a proven track record for influencing impactful changes that drive growth. My expertise in data analytics and visualization, combined with my passion for storytelling, enables organizations to comprehend complex issues and make informed decisions quickly. I am currently leading the Sales Analytics department at LEVO Naturals in their Vivazen brand division. My core duties include advancing the organization\'s reporting and dashboarding capabilities, delivering insights to guide strategic decision making, and supporting business development initiatives.Prior to that, I was consulting in the business strategy and analytics space through my company, Inertia, where I supported local and foreign companies develop strategy and unlock growth. My roles in the Cannabis and CPG industries equipped me with the immediate skills I needed to excel as a consultant. I spent three years at Canopy Growth as the Manager of Strategic Analytics where I developed processes, reports and dashboards to support the Sales team in understanding their performance and enabled the leadership team, including the C-Suite, to make strategic decisions. Prior to that, I spent six years as a Category Manager at Mars Inc. where I sharpened similar analytics skills and partnered with some of the top retailers in the country including Loblaws, Walmart and Sobeys to drive growth in the exciting Confectionery category.
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