Rita Baldwin
2X Emmy Award Winning Creative Writer Producer. Fantasy Football Expert. Avid Traveler. Storyteller.
- Role
- Writer Producer at Warner Bros. Discovery Sports
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Rita Baldwin
Savvy, brand-forward writer, and producer skilled in leading creative concepts from ideation to execution for a diverse portfolio of advertising, experiential marketing and television programming campaigns for Fortune 500 brands, cable television networks and award-winning media agencies. Experienced in establishing vision, fostering collaboration, and increasing motivation to deliver high-quality content on time and within budget. Client relations partner skilled in translating ideas for viewership, revenue, market penetration and ad sales. A keen eye for detail and the ability to create compelling content articulating a clear call to action while engaging audiences of 5m- 20m+. Wrote and produced over 50 promotional segments and commercials for national broadcasts featuring notable Fortune 500 brands including Buick, Nike, AT & T, Pizza Hut, Discover, State Farm, Warner Brothers, Microsoft, Google, Unilever, and the United States Army Led field production during high profile, nationally broadcast events including 2004 U.S. Presidential Election activities, the National Basketball Association (NBA) All-Star competition, and the 2022 and 2023 National Collegiate Athletic Association (NCAA) Division I Men\'s Basketball Tournament and Championship.
Experience
Writer Producer
Oct 2021 — Present
Translate organization and business partners sales goals and objectives into creative content Write, storyboard, direct and post-produce co-branded commercials for clients including State Farm, Google, Discover Card, and Warner Bros. Studios Strategize, facilitate, and execute stunts for studio shows and live events Own creative vision for editors, designers, engineers, and junior producers through completion of project Direct talent including high-profile athletes, voice-over artists, actors, and extras Field-produce shoots and interviews at tentpole events including NBA All-Star game, the NCAA Men’s Final Four and the NFL Draft Collaborate with digital and social teams to curate cross functional creative for large scale sales initiatives
Education
Howard University
Bachelor of Arts (BA), Film/Cinema/Video Studies
2000 — 2004
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