Joanne Baldwin

About Joanne Baldwin

JoAnne is an experienced marketing professional who leads and executes programs that support customer retention, improve user health, and increase existing account subscriptions. She\'s passionate about telling compelling customer stories, implementing effective user engagement and education programs, and championing the voice of the customer.With over 11 years of progressive leadership roles in customer marketing working with global clients across various industries and segments, she thrives in dynamic and fast-paced environments, where collaboration across departments is high and innovation is welcomed and celebrated.

Experience

1. Senior Manager, Lifecycle Customer Marketing

   Bitly

   Sep 2023 — Present

   Delivering value and maximizing subscriptions for customers using Bitly and QR Code Generator through various marketing channels and campaigns. Telling stories to equip customers to become more proficient in Bitly, and understanding them well enough to champion a better product that serves their needs. Oversees customer education efforts, help center management, strategic development and execution of lifecycle and retention programs for paying users across business sizes and industries.

Education

• Pepperdine University

  B.A, International Management

  2006 — 2010

• Pepperdine University

  BA, International Management

  2007 — 2008

• UCLA

  Business, Management, Marketing, and Related Support Services

  2013 — 2013

Skills

• Word
• Blogging
• Promotions
• Social Media Marketing
• Microsoft Excel
• Social Media
• Excel
• Customer Relations
• Marketing
• Training
• Teamwork
• Outlook
• Social Networking
• Event Planning
• Leadership
• Website Management
• Writing/Editing
• Customer Service
• Editing
• Facebook
• Time Management
• Project Management
• Microsoft Word
• Writing
• Microsoft Office
• Customer Relationship Management (Crm)
• Public Speaking