Albert Balcells

About Albert Balcells

Senior Technology Executive (CTO - SVP - Architect - Head of Engineering) Passionate about leadership, coaching, and building high performance teams and organizationsOver 20 years of Internet technologies, ITSM, CRM, and interactive marketing experience. Strong experience building & managing e-commerce and high volume transactional environments. Comfortable working in both pre-IPO startups, as well as publicly traded Corporations:* 5+ years as senior technology leadership (CTO) at a publicly traded corporation, with direct P/L accountability;* 7+ years at fast paced startups (Chief of Engineering, Chief of UI/UX, Chief Monetization Officer).Successfully designed, architected, & managed large scale web technology solutions for companies like Procter & Gamble, MasterCard, Diageo, Yahoo, SAP, and Johnson & Johnson. Recruited, built, groomed, and managed large software engineering, and cross-functional web development teams across multiple locations in the U.S, and overseas. Results-oriented professional with a track record for taking major initiatives, adapting to rapidly changing environments, and handling mission-critical challenges to ensure bottom-line success. Proven ability to drive successful product innovation and deliver compelling customer value. Highly capable technical leadership combined with practical hands-on experience, analytical skills, and business acumen. Mentor at the Founders Institute, NYCSpecialties:* Internet technologies, APIs & frameworks (JavaScript/Ajax, XML, JSON, jQuery, React, OAuth)* Mobile app development, React Native* E-commerce platforms & monetization * Consumer Acquisition, Activation, & Loyalty * CRM* UI/UX* Agile Development (Scrum)* Enterprise Architecture (high capacity & scalability, NoSQL)* Big Data & BI* Software Frameworks* Project Management & Planning * Email Broadcast Systems * Social Media/Viral Marketing * Corporate IT (telecom, infrastructure, finance systems)

Experience

1. Chief Technology Officer

   Spruce Technology, Inc

   Oct 2018 — Present · New York, NY, US

   Member of executive team reporting into the CEO. Responsible for Technology & Product direction, with a focus on Digital Experience, Cybersecurity, AI and Infrastructure.Spruce is a best-in-breed, award winning IT consulting agency that develops innovative and scalable technology solutions for both Fortune clients like J.Crew, Morgan Stanley, Grant Thornton and Sephora, as well as dozens of government agencies across the country.Spruce provides Technology and Business Services: 1) Digital Experience2) Application Development3) Cloud & Infrastructure4) AI Advisory and Development5) Cyber Security6) Data Services7) Business Process Optimization8) Legacy Modernization9) Strategic Staffing

Education

• University of Utah

  MS, Electrical Engineering, CS

  1994 — 1996

• Harvard Graduate School of Education

  Reflective Learning, Leadership, Communication & Conflict Resolution Course

  2017 — 2018

• Universitat Politècnica de Catalunya

  BS, Telecommunication Engineering (Hardware, Software, Systems)

  1988 — 1994

Skills

• Public Speaking
• SEO
• Strategy
• E-Commerce
• Software Development
• Nosql
• Sem
• Scrum
• Marketing Activation
• Social Media
• Marketing
• Project Management
• Json
• Mysql
• Xml
• Finance
• Jquery
• Crm
• Social Media Marketing
• Algorithms
• Mobile Applications
• Loyalty Programs
• Infrastructure
• User Experience
• Web Analytics
• Integrated Marketing
• Software Engineering
• Customer Experience
• Operations Management