Balbir Singh
Performance Marketing Manager @ Mosaic Wellness | Google Ads, Facebook Ads Manager
- Role
- Performance Marketing Manager at Mosaic Wellness
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Balbir Singh
A graduate of Mumbai University with a Bachelor of Commerce degree, I currently serve as a Performance Marketing Manager at Mosaic Wellness, focusing on the Be Bodywise brand. My expertise lies in planning and executing performance marketing campaigns across platforms like Meta and Google Ads, managing a significant monthly budget. I collaborate with cross-functional teams, including category and influencer marketing, to create impactful campaigns and drive efficient customer acquisition. My recent roles have honed my skills in campaign optimization, A/B testing, and data-driven decision-making. Working with dynamic teams, I’ve contributed to seamless collaborations that align creative assets with brand strategy and deliver measurable results. I aim to continue driving impactful marketing initiatives while fostering a culture of innovation and collaboration.
Experience
Performance Marketing Manager
Oct 2025 — Present · Thane, IN
Performance Marketing Manager – Be Bodywise (Women’s Wellness Brand)- Plan, strategize, and execute performance marketing campaigns across Meta and Google Ads with a monthly budget of ₹6 crore, focused on driving scalable new customer acquisition- Coordinate with the category team to develop high-impact creatives and campaign assets aligned with brand positioning- Collaborate with the influencer marketing team to shortlist relevant creators and execute creator-led advertising campaigns- Continuously analyze campaign performance metrics and implement data-driven optimizations to maintain cost-efficient customer acquisitionConduct regular A/B testing across ad creatives, audience segments, and campaign structures to identify winning strategies and continuously improve conversion rates- Monitor industry trends and competitor activities to identify new growth opportunities, test emerging channels, and stay ahead of performance marketing best practices
Education
Mumbai University Mumbai
Bachelor of Commerce - BCom, Business/Commerce, General
2011 — 2013
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