Balbinder Singh
Product Lifecycle & Design Thinking Specialist | Entrepreneur
- Role
- Lead - Product, Design Thinking & Cx Programs at frog
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Balbinder Singh
Product Strategist | CX & User-Centric Design | PLM Specialist | EntrepreneurI am a Strategic Program/Product Innovation Leader with over 11 years of experience in driving product-ledgrowth, digital transformation, and customer experience across various industries, including FMCG,Healthcare, Telecom, Automotive, and Fashion. My expertise lies in end-to-end product lifecycle management,where I lead global cross-functional teams to launch scalable, user-centric solutions. I am passionate aboutleveraging design thinking and data-driven decision-making to deliver operational excellence and measurablebusiness impact.Throughout my career, I have successfully led enterprise-scale transformations and have been a trustedadvisor to C-suite executives in high-ambiguity environments. I have a proven track record of improving NetPromoter Scores from 45 to 80 and increasing customer retention by 15%. My entrepreneurial spirit hasdriven me to scale profitable D2C ventures, where I own the product vision, strategy, and operations end-to-end.Key Achievements- Delivered a $100M+ revenue impact through strategic product innovation and digital transformationinitiatives- Spearheaded a large-scale transformation program for a global FMCG major, impacting ~$1.3B in annualrevenue- Achieved ~$5M annual revenue with 10–12% YoY growth by building an omni-channel operating model for afashion brand- Secured a follow-on ~$2.6M B2B digital transformation mandate through improved customer retentionstrategies.
Experience
Lead - Product, Design Thinking & Cx Programs
Oct 2025 — Present
I lead a large-scale transformation program for a global FMCG major’s Indonesia operations,impacting approximately $1.3B in annual revenue. Additionally, I spearhead the design and implementation ofa centralised global marketing operations platform across Personal Care and Beauty & Wellbeing portfolios,driving scalability, governance, and operational efficiency.Achievements: Successfully transformed the marketing operations, enhancing operational efficiency andscalability across multiple product portfolios.
Education
HEC Paris
Master of Business Administration - MBA, Strategy, Marketing & Sustainability
Symbiosis Centre for Distance Learning
Post Graduate Diploma, Logistics, Materials, and Supply Chain Management
2016 — 2018
University of Virginia Darden School of Business
Specialisation Program through Coursera, Digital Product Management
National Institute of Fashion Technology India
Bachelor In Design, Design
University of Minnesota
Specialisation Program through Coursera, User Interface Design
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