Balazs Tomasics

Data Product Product Analytics @HelloFresh

Berlin, DE

Came up with the idea and built an internal tracking web application which is a central place for company-wide multi brand GA tracking and event management events). Every created GA event in the company is created via the tool which validates tracking parameters, unique event name and stores searchable event documentation, event history etc. The tool also monitors tracking health across Apps and WEB and sends Slack messages to event owners when any GA event fires suspiciously low times based on a prediction from historical data and user traffic.\\\\n(built with Django, JavaScript, HTML, CSS, MySQL, BigQuery, Python for ETL)\\\\n\\\\nSupported mobile-core (VP of mobile) with mobile analytics insights\\\\n- Run and analyzed AB tests on core app features, conducted feature clean-up analysis, created presentations on the usage of different features, and gave recommendations on product improvements\\\\n- Lead and coordinated the migration of HelloFresh mobile tracking from Google Analytics to Firebase from the analytics side: implemented new triggers and tags in GTM for both iOS and Android, worked together with lead mobile developers, and modified how we send data from apps\\\\n- Created the main mobile app dashboard - visualization on user engagement, retention, main events, app downloads, app adoption, etc.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Corvinus University of Budapest

Finance and Accounting, Finance

University of Georgia - Terry College of Business

Entrepreneurship/Finance

Fazekas Mihály Gimnázium, Budapest

High school diploma