Balay Woodworth

About Balay Woodworth

As a Public Relations major at the University of Georgia, I’ve built a strong foundation in strategic communication, but what truly motivates me is connecting with people and helping clients grow. I take a people-first approach to everything I do.

Experience

1. Assistant Account Executive

   22squared

   Jan 2024 — Present · North Atlanta, GA, US

   Developed a strong understanding of agency operations and workflows- Learned the business quickly and supported the team through effective communication and administrative coordination- Gained a clear understanding of scope creation and its strategic purpose- Took initiative by volunteering for opportunities and recommending process improvements- Provided research and content curation support for thought‑leadership projects- Demonstrated agency culture consistently with both internal teams and clients- Fostered an inclusive, welcoming environment across the team- Built strong cross‑department relationships and developed an understanding of each discipline’s role- Maintained excellent organizational skills while managing multiple tasks simultaneously- Successfully managed the execution of projects- Became an expert in the clients industry.

Education

• Grady College of Journalism and Mass Communication, University of Georgia

  Bachelor's degree - Magna Cum Laude, Public Relations, Advertising, and Applied Communication

• The University of Georgia

  Minor, Sports Management