Barry Lawson

Customer Service and Marketing Strategy │Sales │Event Management │Business Development │ Digital Marketing │ International Experience

Role
Customer Service Manager at Mec Aerial Work Platforms
Location
Clovis, CA, US
LinkedIn followers
500 followers
Customer/Client ServiceView LinkedIn profile

About Barry Lawson

Strategic Product and Marketing Operations Manager responsible for planning, facilitating and guiding project and product development from concept to completion. Analytical strategist with proven track record of designing and implementing process improvements. Collaborative communicator continually focused on building relationships and promoting synergy across the organization to enhance profitability. Areas of Expertise include: Strategic Planning & Forecasting Product Management Revenue & Profit Growth Business Development Relationship Building Project Management Sales Planning & Marketing SalesForce Problem Resolution

Experience

  1. Customer Service Manager

    Mec Aerial Work Platforms

    Oct 2025 — Present · Fresno, CA, US

    Customer Service ManagerMEC Aerial Work Platforms Oct 2025 - Present Fresno, California, United States• Managed new & existing product development• Evaluated product profitability & opportunities• Coordinated annual regional product launch events• Reported, tracked & analyzed aerial work platform market data• Coordinated large-scale trade shows• Maintained company website• Developed marketing collateral to support the sales team

Education

  • Craig School of Business

    Certification, Business Administration and Management, General

    2005 — 2005

  • University of Tennessee, Knoxville

    Communications

    1984 — 1987

  • Pellissippi State Community College

    Associate’s Degree, Marketing Technology

    1987 — 1990

Skills

  • Business Strategy
  • Account Management
  • Product Marketing
  • Project Planning
  • Social Media Marketing
  • Manufacturing
  • Product Management
  • New Business Development
  • Direct Sales
  • Customer Relations
  • Marketing
  • Crm
  • Sales Operations
  • Customer Service
  • Trade Shows
  • Cross-Functional Team Leadership
  • Competitive Analysis
  • Marketing Strategy
  • Contract Negotiation
  • Selling
  • Market Research
  • Sales Process
  • Leadership
  • Sales Support
  • Key Account Management
  • Strategic Planning
  • Product Launch
  • Channel Partners
  • Marketing Management
  • Sales
  • Pricing
  • Marketing Communications
  • Sales Logix
  • Salesforce.com
  • Program Management
  • Project Management
  • Go-to-Market Strategy
  • Strategy
  • P&L Management
  • Healthcare

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Barry Lawson — Customer Service Manager at Mec Aerial Work Platforms in Clovis, CA, US | Unifers