Barry Lawson
Customer Service and Marketing Strategy │Sales │Event Management │Business Development │ Digital Marketing │ International Experience
- Role
- Customer Service Manager at Mec Aerial Work Platforms
- Location
- Clovis, CA, US
- LinkedIn followers
- 500 followers
About Barry Lawson
Strategic Product and Marketing Operations Manager responsible for planning, facilitating and guiding project and product development from concept to completion. Analytical strategist with proven track record of designing and implementing process improvements. Collaborative communicator continually focused on building relationships and promoting synergy across the organization to enhance profitability. Areas of Expertise include: Strategic Planning & Forecasting Product Management Revenue & Profit Growth Business Development Relationship Building Project Management Sales Planning & Marketing SalesForce Problem Resolution
Experience
Customer Service Manager
Oct 2025 — Present · Fresno, CA, US
Customer Service ManagerMEC Aerial Work Platforms Oct 2025 - Present Fresno, California, United States• Managed new & existing product development• Evaluated product profitability & opportunities• Coordinated annual regional product launch events• Reported, tracked & analyzed aerial work platform market data• Coordinated large-scale trade shows• Maintained company website• Developed marketing collateral to support the sales team
Education
Craig School of Business
Certification, Business Administration and Management, General
2005 — 2005
University of Tennessee, Knoxville
Communications
1984 — 1987
Pellissippi State Community College
Associate’s Degree, Marketing Technology
1987 — 1990
Skills
- Business Strategy
- Account Management
- Product Marketing
- Project Planning
- Social Media Marketing
- Manufacturing
- Product Management
- New Business Development
- Direct Sales
- Customer Relations
- Marketing
- Crm
- Sales Operations
- Customer Service
- Trade Shows
- Cross-Functional Team Leadership
- Competitive Analysis
- Marketing Strategy
- Contract Negotiation
- Selling
- Market Research
- Sales Process
- Leadership
- Sales Support
- Key Account Management
- Strategic Planning
- Product Launch
- Channel Partners
- Marketing Management
- Sales
- Pricing
- Marketing Communications
- Sales Logix
- Salesforce.com
- Program Management
- Project Management
- Go-to-Market Strategy
- Strategy
- P&L Management
- Healthcare
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