Bala Vishwanath

About Bala Vishwanath

Throughout my 25+ years of building and scaling B2B technology companies, I\'ve discovered a profound pattern that separates market leaders from those struggling for traction: approximately 70% of B2B buying decisions are formed before prospects ever speak with sales.This insight became the foundation of the First70 Framework, a comprehensive system for shaping how buyers think about their challenges, evaluate potential solutions, and establish decision criteria long before formal sales engagement begins.My book \"First70: The B2B Go-to-Market Advantage\" reveals eight interconnected strategic capabilities that transform early-stage pre-sales influence into significant advantage. First70 delivers shorter sales cycles, higher win rates, increased deal sizes, and stronger competitive differentiation.My go-to-market expertise spans all aspects of customer acquisition and growth. I\'ve executed comprehensive GTM strategies that bridge positioning, demand generation, and sales enablement into unified approaches. My hands-on experience includes product-market fit validation, strategic positioning, growth funnel optimization, brand development, and multi-channel campaign execution. I\'ve built high-performing global teams and implemented scalable systems focused on customer lifetime value, retention, attribution, and consistent experimentation. This practical experience forms the foundation of the First70 framework.I\'m on a mission to help B2B organizations master this critical pre-sales landscape through:First70: This book is the definitive guide to shaping early-stage buying decisions with practical implementation approaches for organizations of all sizes.and Executive Boards/Growth AdvisoryMy executive experience spans semiconductor technology, financial services, health-tech, and enterprise software, and across business models (B2B, B2C, Marketplaces). I\'ve successfully led venture-backed companies as CEO, and closed enterprise sales with technology leaders including Apple, Microsoft, Intel, Nvidia, Samsung, and others.If you\'re ready to stop waiting for prospects to engage and start proactively shaping how they think about their challenges, connect with me to discover how shaping the first 70% can transform your go-to-market results.

Experience

1. Chief Marketing Officer

   SeekOut

   May 2025 — Present · Seattle, WA, US

   The AI Revolution in Talent Acquisition Has Arrived and It\'s Changing Everything.At SeekOut, we\'re not just improving recruiting. We\'re completely reimagining it. Our Agentic AI platform delivers what was once impossible: exceptional hires in days, not months, at unlimited scale, without compromising quality.The Breakthrough That Changes the Game:• Human-supervised Agentic AI that combines machine speed with expert judgment• Semantic AI that understands actual human achievement across 1 billion+ unified profiles, moving beyond simple keywords• The Trinity Advantage: Speed, Agility, and Quality working together, not against each otherTwo Revolutionary Paths to Transformation:• SeekOut Recruit (\"You Do It\"): Your team gains AI superpowers while maintaining complete control• SeekOut Spot (\"We Do It\"): Our AI agents and expert recruiters deliver complete hiring outcomesThe Results Speak for Themselves:• Critical roles filled in days versus months• 10x more qualified candidates without adding headcount• Instant scaling from tens of hires to hundreds and beyond• Recruiting transformed from fixed overhead to flexible investment aligned with business valueTrusted by Organizations That Lead Markets:Google, Meta, Lockheed Martin, Johnson & Johnson, Ernst & Young, high-growth startups and hundreds more use SeekOut to turn their biggest constraint into their greatest competitive advantage.Backed by Conviction:$189M raised at $1.2B valuation from investors who understand that the future of competitive advantage runs through talent.Our Purpose: Empower every organization to win by unlocking the right talent at the speed and scale of opportunity, through pioneering human-supervised agentic AI that delivers exceptional hires in days, not months.The gap between organizations using human-supervised AI and those using traditional recruiting widens daily. Which side will you be on?See what winning looks like at seekout.com. Put us to the challenge today!

Education

• Birla Institute of Technology and Science, Pilani

  Bachelor's Degree (Top 10 Ranking), Electrical and Electronics Engineering

  1986 — 1990

• University of California, Berkeley

  Advanced VLSI Engineering, Computer Engineering

  1996 — 1997

• University of Hawaii at Manoa

  Master's Degree (Research Scholarship), Electrical Engineering

  1991 — 1993

• Jawahar Matriculation Higher Secondary School, Neyveli

  High School (All India First)

  1984 — 1986

Skills

• Online Marketing
• Strategy
• Start-Ups
• Business Development
• Sem
• Enterprise Software
• Product Marketing
• Strategic Partnerships
• Cloud Computing
• Marketing Automation
• Marketing Strategy
• Mobile Marketing
• New Business Development
• SEO
• Social Media
• Mobile Applications
• Venture Capital
• Business Strategy
• Negotiation
• Semiconductors
• Crm
• Direct Sales
• Operations Management
• Analytics
• E-Commerce
• Mobile Internet
• Competitive Analysis
• Internet Strategy
• Digital Marketing
• Ppc
• Local Marketing
• M&a Experience
• Content Marketing
• Lead Generation
• Internet Services
• Strategy Development
• Customer Acquisition
• Cognitive Computing
• Search Advertising
• Organic Search