Balamurugan Mani

About Balamurugan Mani

I’m a technology entrepreneur with 15+ years of experience building digital growth platforms across advertising, data, and creator ecosystems.I’m the Founder & CEO of Ventes Avenues, where we help brands and agencies scale across mobile, web, connected TV, and creator-led environments. Since 2014, I’ve been part of growing Ventes from a startup into a multi-market platform operating across Asia, the Middle East, and North America.My focus today is on building an integrated growth ecosystem — bringing together programmatic media, OEM/CTV supply, first-party data capabilities, influencer technology, and performance marketing to solve complex marketing challenges end-to-end.We’re also developing platforms across the creator economy and data partnerships, enabling privacy-safe targeting and measurable outcomes in a post-cookie world.Over the years, I’ve worked closely with global agencies, technology platforms, publishers, creators, and consumer brands to build sustainable growth models — not just short-term campaign wins.Beyond Ventes, I actively support and invest in emerging digital ventures, particularly in AdTech and consumer technology.Areas I work closely in:• Programmatic Advertising & DSP Ecosystems• Connected TV (CTV) & OEM Partnerships• First-Party Data & Privacy-Safe Targeting• Influencer Technology & Creator Platforms• Performance & Growth Marketing• Strategic Partnerships & Market ExpansionI’m always open to meaningful conversations, partnerships, and opportunities to build long-term value.

Experience

1. Co-founder

   Ventes Avenues

   Apr 2015 — Present · Mumbai, IN

   Ventes Avenues is a global AdTech and growth platform enabling brands and agencies to scale across mobile, web, connected TV, and creator-driven environments.As Co-Founder, I lead strategic partnerships, business expansion, and the development of integrated solutions spanning programmatic media, OEM/CTV supply, first-party data capabilities, influencer technology, and performance marketing.Our focus is on delivering measurable business outcomes by combining media, data, and technology into a unified growth infrastructure.Key offerings include:• Programmatic Advertising & DSP Solutions• Connected TV (CTV) & OEM Inventory Partnerships• First-Party Data Activation & Privacy-Safe Targeting• Influencer & Creator Marketing Platforms• Performance Marketing & User Acquisition• Cross-Market Expansion across Asia, MENA, and North AmericaWe work with global brands, agencies, publishers, and technology partners to solve complex marketing challenges in a rapidly evolving digital landscape.

Education

• CMC Computer Ltd

  Software

• Harvard Business School Online

  Business Strategy

• University of Mumbai

  B.com, Commerce

  1998 — 2001

Skills

• Mobile Devices
• Advertising
• Media Planning
• Social Media
• Management
• Marketing
• Online Advertising
• Integrated Marketing
• Strategy