Balakrishnan Shanmugam
Founder&CEO at Appac Mediatech Pvt Ltd | Work with B2B Brands Drive Business Outcomes in Digital & AI | MarCom Consultant | GTM Strategist | Secretary - Adclub Coimbatore | Marathon Runner
- Role
- Founder & CEO at Appac Media
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Balakrishnan Shanmugam
Founder @ Appac Mediatech Pvt. Ltd.| Building India\'s First Integrated B2B Digital…
Experience
Founder & CEO
Dec 2017 — Present · Coimbatore, IN
Strategizing, creating, and executing the best brand stories that will resonate with their customer base.• Develop and execute the company\'s business strategies and explore opportunities for both short- and long-term objectives.• Implement comprehensive business plans to facilitate achievements in cost-effective operations and new market developments.• Communicate and maintain relationships with channel partners, business partners, and authorities.• Recruit and retain the best talent across the verticals, while also setting the company\'s culture, values, and behavior. • Oversee the company\'s financial management, investments, and other business ventures.• Delegate responsibilities and supervise the work of executives to drive maximum performance.• Analyze gray areas and occurrences and provide solutions to ensure survival and growth.• Sets business goals and assigns targets to the employees for their individual productivity.• To maintain deep knowledge about the market and network with potential clients and vendors.• Ensure there is a fit between strategy, culture, and the company’s process and structure.• Ensure internal audit processes & procedures are in place; implement a risk management plan.• Establish a balanced ecosystem within the company and anticipate the overall operations.
Education
Bharathiar University
Bachelor
Ural State Technical University
Execuitve MBA
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