Bala Krishnan

About Bala Krishnan

Scaled a martech platform from 0 to $1M ARR within 24 months by architecting organic growth engines, cross-sell expansion strategies, and partner-led distribution models.Owned regional GTM initiatives across Brazil, LATAM, India, and the US — launching the team’s first lifecycle newsletter program, achieving 45% open rates and 27% CTR, and driving sustained engagement across markets.Partnered with leadership to introduce marketplace-based add-on pricing, shifting toward a usage-aligned monetization model and improving pricing transparency.Led cross-functional alignment with Sales and Engineering — refining competitive positioning, building differentiated sales enablement frameworks, and feeding structured customer insights into roadmap discussions.Improved NPS from 6.0 to 9.75 within two quarters by redesigning customer education loops and elevating key product touchpoints.Built and scaled Marketing Express, generating 500K+ views and strengthening category authority while driving 45K+ high-intent visits to product.Operate effectively in ambiguous and unstructured environments — building clarity, designing repeatable GTM systems, and improving growth velocity through structured iteration.

Experience

1. Product Marketer

   Zoho

   Mar 2021 — Present · Chennai, IN

   Managed end-to-end product marketing function for Zoho\'s marketing suite - Marketing Plus. Currently managing product marketing for Zoho Social (an-all-in one social media management solution)Some of my work includes but not limited toOwning content strategy and delivery for assets like webpages, emailers, ads, landing pagesScreening, outreaching, and collaborating with influencers, business leaders, and promoting and distributing the services across their channelsWorking with customers on developing case studies Actively monitoring the marketing performance and iterating the plans with best practices for optimal results

Education

• College of Engineering, Guindy

  Bachelor of Engineering - BE, Manufacturing Engineering

• Ponjesly Public Matriculation Higher Secondary School

  Mathematics, Physics, Chemistry, and Computer Science

  2013 — 2015