Balaji R

About Balaji R

Having 12+ years of experience in Integrated Digital Marketing Services core focus on SEO and Social Media Marketing. I usually follow a four-pronged approach when it comes to meeting the client\'s requirements – Analyze, Plan, Execute and Measure to achieve business goals.Currently working as a Senior Marketing Executive at Chimera Technologies Private Limited. At Chimera Technologies, we turn digital ideas into powerful products, platforms and now AI Agents. With 24+ years of engineering excellence and over 650+ solutions delivered, we help businesses build, scale, and innovate across:Cloud-native applicationsAI copilots, agent workflows & GenAI use casesLow Code/No Code platformsEnd-to-end QA & performance testingBI dashboards, data engineering & analyticsWe partner with ISVs and Enterprises across the USA, Europe, and Asia—offering agile MVP development, rapid prototyping, and scalable products, enterprise solutions.We are an ISO 9001:2015 and ISO/IEC 27001:2022 Certified organization, WBENC Women-Owned Business Certified by WEConnect International, and honoured with the Woman Entrepreneur of Year IT by STPI India 2021 and Rise to the Challenge IT Award Winner 2021.

Experience

1. Senior Marketing Executive

   Chimera Technologies Private Limited

   Jul 2020 — Present · Bengaluru, IN

   Scope of work includes all aspects of the Digital Marketing such as SEO, and Social Media. Prioritizing the strategy for search engine presence to improve ranking and traffic to improve inbound leads. Working with inside sales and marketing team. AccountabilityBuilding SEO to acquire new users and customers on both web and app experiences.Creating Brand awareness of Chimera TechnologiesPlanning and Executing various SEO, SMM & Content Distribution Campaigns.Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.Identify and launch new digital channels aimed at capturing targeted audiencesPerforming ongoing keyword research including discovery and expansion of keyword opportunities.Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.Developing digital strategies and plans based on business objectives, analytics & insights, metrics, and market trendsManaging a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, case studies, reports, infographics, etc.).

Education

• Sree Narayana Guru Polytechnic College Coimbatore

  Diploma in Information Technology, Information Technology

  2005 — 2007

• VKK Vijayan Engineering College Sriperumbudur, Chennai

  Bachelor of Technology (B.Tech.), Information Technology

Skills

• Social Marketing
• Social Bookmarking
• Internet Strategy
• Landing Page Optimization
• Social Media Measurement
• Ppc
• Lead Management
• Omniture
• Link Building
• Website Promotion
• Search Engine Submission
• E-Business
• Social Media
• E-Commerce SEO
• Joomla
• Online Reputation Management
• Keyword Research
• Web Marketing
• Content Marketing
• Facebook Marketing
• Local Search
• Analytics
• Organic Search
• Website Development
• Sem
• Google Adwords
• Online Branding
• Adsense
• Conversion Optimization
• SEO Copywriting
• Php
• Search Analysis
• Google Website Optimizer
• Html
• Google Analytics
• Web Analytics
• Wordpress
• Search Advertising
• Affiliate Marketing
• Online Marketing