Balaji Ramalingam

About Balaji Ramalingam

I design and scale digital revenue ecosystems for celebrities and media brands.With 13+ years in the Media & Entertainment industry, I specialize in transforming audience attention into structured, multi-platform monetization systems.Over the years, I have:• Built and scaled 300+ Facebook revenue properties and 50+ Snapchat properties• Expanded monetization beyond YouTube into Facebook & Snapchat ecosystems• Structured platform diversification strategies to reduce single-platform dependency• Managed digital growth for high-profile public figures and entertainment brandsMy strength lies in connecting content strategy, platform behavior, and monetization infrastructure into one cohesive system that drives predictable revenue.I don’t just manage social media — I architect revenue engines.My Focus Areas: Multi-platform monetization strategy Revenue diversification frameworks Platform-native growth systems Digital asset portfolio building Data-driven performance optimizationI believe attention is an asset but only when engineered correctly.If you\'re looking to move beyond views and build scalable digital revenue infrastructure, let’s connect.

Experience

1. Senior Manager

   Trend Loud

   Jul 2023 — Present · Chennai, IN

   Managed Social Media Management activities, overseeing the performance of pages and channels across major platforms.• Facilitated clear communication within the team and with management, ensuring alignment on project development, timelines, and results.• Collaborated closely with team members to achieve client goals, fostering a culture of teamwork and accountability.• Demonstrated exceptional attention to detail and multitasking abilities in a fast-paced, deadline-driven environment.• Utilized popular tools such as Meta Business Suite, CrowdTangle, and Canva to streamline operations and enhance productivity.• Provided comprehensive technical support to content creators, offering expertise in channel management, hacks, and page recovery.Key Achievements:• Strategized and implemented successful business models including Movie Promotions, Copyright Management as a service, Celebrity Management, and Digital Marketing, resulting in industry recognition.• Established and led a high-performing team, onboarding and managing over 100+ celebrities, 150+ creators, and 50+ brands and media channels in South India.• Implemented robust Asset Management systems to safeguard copyright and prevent revenue leakage, ensuring the protection of valuable content assets.• Elevated the digital media presence of renowned celebrities and broadcasters including Ilaiyaraaja, R Ashwin, I Tamil, Polimer, and Sathiyam TV, through strategic digital marketing initiatives.Qualifications:Social Media Marketing and Social Media Optimization (SMO) skillsContent Strategy and Writing skillsStrong Communication skills (English and Tamil)Experience with social media analytics toolsExcellent organizational and multitasking abilitiesProficiency in using various social media platforms and toolsExperience in digital marketing

Education

• Government Higher Secondary School

  8th to 12th Std, Accounting and Computer Science

  2003 — 2008

• The Quaide Milleth College for Men

  Bachelor of Commerce (BCom), Accounting and Computer Science

  2008 — 2011

Skills

• Web-Based Research
• Market Research
• Bpo
• Data Analysis
• Powerpoint
• Microsoft Excel
• Data Mining
• Internet
• Service Delivery
• Web Development
• Microsoft Word
• Customer Experience
• Team Management
• Social Networking
• Microsoft Office
• Lead Generation
• Analytics
• Web Analytics
• Digital Media