Balaji Dussa

Growth & Performance Marketing Lead | 10+ yrs | Driving ROI Growth for B2C & B2B with Marketing Strategy and Analytics | Fintech, Travel, EdTech, E-Com

Role
Performance Marketing Lead at Swipe (YC S21)
Location
Hyderabad, TG, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Balaji Dussa

Hi, I\'m Balaji, a passionate Digital Marketer by profession. Interested in Consumer Tech,…

Experience

  1. Performance Marketing Lead

    Swipe (YC S21)

    Aug 2024 — Present · Hyderabad, IN

    Driving the Performance Marketing growth for Swipe.* Built new performance channels to increase the revenue * Improving the ROI through analytics and demand planning.* Increased new user growth by scaling mobile-first acquisition via app download and in-app events optimization* Implemented iOS growth channels.

Education

  • JB Institute Of Engineering and Technology (JBIET)

    Bachelor of Technology (B.Tech.), Information Technology

    2008 — 2012

  • SR Junior College

    Mathematics

    2006 — 2008

  • Great Lakes Institute of Management

    Business Analytics - Online Certification Program

Skills

  • Roi Optimization
  • Google Analytics
  • Digital Marketing
  • Javascript
  • Ppc
  • J2se
  • Social Media
  • Sem
  • Html
  • C++
  • Oracle
  • Landing Page Optimization
  • Google Adwords
  • Keyword Research
  • C
  • Digital Media

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Balaji Dussa — Performance Marketing Lead at Swipe (YC S21) in Hyderabad, TG, IN | Unifers