Balaji Vikram Jeyakumar

About Balaji Vikram Jeyakumar

As a digital marketing leader with over a decade of experience, I specialize in crafting and executing web content strategies, streamlining digital operations, and leading enterprise-scale digital transformation initiatives.Currently, I’m part of Genpact’s global marketing team as Senior Manager – Digital Marketing, where I focus on optimizing web strategy and operations to deliver seamless, user-centric digital experiences. I work closely with cross-functional teams to drive impact through the Adobe Experience Cloud, ensuring our web presence aligns with brand goals and business priorities.My core strengths include- Web content strategy, governance and CMS operations (Adobe Experience Manager, DAM, taxonomy, workflows)- SEO and performance optimization- Scalable content frameworks and global governance- Cross-functional stakeholder management- Continuous improvement through data and analyticsI\'m passionate about bringing together content, design, and technology to create smarter, more connected digital experiences, especially in an age where AI is reshaping how businesses engage online.Let’s connect and collaborate if you\'re working at the intersection of web, content, technology, and transformation.

Experience

1. Senior Manager

   Genpact

   Jun 2025 — Present · Chennai, IN

   I focus on optimizing web strategy and operations to deliver seamless, user-centric digital experiences. I work closely with cross-functional teams to drive impact through the Adobe Experience Cloud, ensuring our web presence aligns with brand goals and business priorities.

Education

• Kamaraj College of Engineering and Technology

  BE - Bachelor of Engineering, Electrical, Electronics and Communications Engineering

  2008 — 2012