Balaji Srinivasan
Principal Website Product Manager at IDFC FIRST Bank
- Role
- Principal Website Product Manager at IDFC FIRST Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Balaji Srinivasan
I have 12+ years of experience across A/B Testing, Personalization, Digital Analytics, Business Analysis, Strategy, Digital Transformation, Website Management, Competitive Intelligence and Customer Insights. I am responsible for execution of end to end life cycle of Conversion Rate Optimization - Strategy, Idea generation, Design, Experiment Set Up, QA and Post Experiment Analysis. Industry Exposure: World\'s largest Banking group, Leading Sports Goods and Leading Electronic Devices manufacturerTools: Adobe Analytics, Google Analytics, Adobe Target, Optimizely, Google Optimize, HotJar, DecibelI hold Post Graduate Diploma in Management from Indian Institute of Management, Indore.Focus Areas: Conversion Rate Optimization, Web Analytics, Marketing Analytics, Product Management, Program Management and Project Management
Experience
Principal Website Product Manager
May 2021 — Present · IN
Education
Indian Institute of Management, Indore
Post Graduate Diploma in Management (PGDM), Business Analytics
2012 — 2014
Sona College of Technology
Bachelor of Engineering (B.E.), Electrical and Electronics Engineering
2006 — 2010
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