Balaji Reddy

About Balaji Reddy

Experienced professional and leader in the design and delivery of business applications and transformational systems, with over 18 years of IT experience in the CRM domain. Specializing in Healthcare, Pharma, Life sciences, and Manufacturing, with deep expertise in Salesforce, Pega and ERP integrations.Proven track record in agile transformation, program and project management, and delivering scalable enterprise solutions. Skilled in driving organizational agility by leveraging Lean, Scrum & Kanban frameworks. Adept at leading cross-functional teams, coaching agile practices, and building delivery excellence.Hands-on experience as a Salesforce Applications Development Manager, Solution Architect, Senior Scrum Master, and Agile Coach. Contributed to enterprise architecture initiatives, designed complex system integrations, and established CI/CD pipelines for continuous delivery.Strong background in vendor and partner management, stakeholder alignment, and fostering collaboration across business and technology teams to achieve shared outcomes.Certified across Salesforce, SAFe, Scrum & Kanban disciplines.

Experience

1. Manager - Applications Development

   Delta Dental Ins.

   May 2016 — Present

   Program Delivery & Strategic Leadership:Spearheaded delivery of key enterprise programs including Prospect 2 Enrollee (P2E), Provider 360, Chatbots, and Mobility Solutions on Salesforce and Pega platforms.Oversaw the delivery of multiple Salesforce programs/projects across business units, ensuring scope, budget, and timelines are met.Defined and drove Salesforce strategy in alignment with enterprise goals and digital transformation initiatives, acting as a key decision-maker on roadmap, investments, and architecture choices.Platform & Architecture Management:Led the development and enhancement of platform initiatives across Salesforce (Force.com) and Pega Infinity, ensuring robust architectural designs and system scalability.Stakeholder & Executive Collaboration:Collaborated with executive stakeholders to understand business needs and translate them into Salesforce-enabled solutions.Partnered with Enterprise Architecture teams, implementation partners, vendors, and IT to optimize the CRM ecosystem infrastructure, policies, and procedures.Operational Excellence & Measurement:Established KPIs and dashboards to track adoption, performance, and business outcomes, ensuring data-driven decision making.Agile Transformation & Team Leadership:Played a pivotal role in Agile transformation by building high-performing Scrum teams in Sales, Marketing, and Provider portfolios.Coached and mentored team members to grow technical, functional, and leadership skills, championing a culture of innovation, collaboration, and continuous improvement.Built and retained top global talent by fostering performance excellence, diversity, and accountability.Awards & Certifications:Honored with the “Above the Line” Award for exhibiting exceptional leadership qualities.Certified SAFe Agilist, CSM, and ACSM, with deep expertise in Agile methodologies including Scrum, Kanban, and XP.

Education

• Jaya Engineering College

  Bachelor of Technology (B.Tech.)

  1999 — 2003

Skills

• Product Management
• Siebel
• Pre-Sales
• Oracle Application Express
• Integration
• Force.com
• Salesforce.com
• Business Management Solutions
• Management
• Business Analysis
• Oracle
• Requirements Analysis
• Cloud Computing
• Enterprise Software
• Sfdc
• Solution Architecture
• Project Management
• Scrum
• Crm
• Vendor Management
• Saas