Balaji G
Digital Marketing Associate at Amazon | Freelancer | Branding strategies that deliver double the impact, every single time!
- Role
- Digital Marketing Associate at Prime Video & Amazon MGM Studios
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Balaji G
Aspiring Digital Marketer with a strong foundation in SEO, social media management, content creation, and data analytics. Recently graduated with a Bachelor of Engineering from Knowledge Institute Of Technology, where I honed my skills through internships, projects, and coursework. Passionate about leveraging digital tools and platforms to enhance brand visibility and engagement. Eager to bring fresh ideas and a strong work ethic to a dynamic marketing team. Open to opportunities that will allow me to grow professionally and contribute to innovative marketing campaigns.
Experience
Digital Marketing Associate
Prime Video & Amazon MGM Studios
Nov 2024 — Present · Chennai, IN
Managed outbound marketing campaigns for Prime Video IN, focusing on mobile push notifications and email marketing to promote the latest movies, series, and new launches. Crafted high-converting content for push notifications and emails, leveraging A/B testing and engaging CTAs to boost click-through rates (CTR) and conversions.Developed and optimized personalized email templates to improve audience engagement and increase Prime Video subscriptions. Analyzed user behavior and campaign performance metrics to refine strategies and maximize ROI.Utilized data-driven marketing techniques to enhance customer retention and reactivation, ensuring that every campaign delivered measurable results. Contributed to audience segmentation and targeting, improving email open rates and push notification engagement.
Education
Knowledge Institute of Technology (KIOT)
Bachelor of Engineering - BE
2020 — 2024
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