Balaji
SaaS B2B Performance Marketer | Ex-Infosys | Paid Media Expert (LinkedIn, Google, Demandbase, Influ2) | Web Analytics | Brand Building | US, Europe & APAC Markets
- Role
- Assistant Manager - Performance Marketing at Zycus
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Balaji
B2B Performance Marketing | ABM & Multi-Channel Paid Acquisition, Performance…
Experience
Assistant Manager - Performance Marketing
Aug 2025 — Present · Bengaluru, IN
Assistant Manager – Performance Marketing Zycus | Aug 2025 – PresentAt Zycus, a global leader in AI-powered procurement solutions, I drive performance marketing campaigns to generate demand, accelerate pipeline, and maximize ROI for enterprise SaaS products.Key Responsibilities & Focus Areas- Managing end-to-end performance campaigns across LinkedIn Ads, Google Ads, Demandbase, and Influ2, targeting enterprise decision-makers and influencers- Executing account-based marketing (ABM) strategies with a focus on bottom-of-the-funnel conversions- Leveraging content syndication, retargeting, and programmatic channels to engage high-intent audiences- Running A/B testing, audience segmentation, and funnel optimization to improve lead quality and reduce acquisition costs- Collaborating with sales, product, and content teams to align marketing efforts with revenue goals- Reporting on KPIs including MQL to SQL conversion rates, pipeline contribution, and ROI metrics.Core Skills & Tools:Performance Marketing | LinkedIn Ads | Google Ads | Demandbase | Influ2 | ABM | Content Syndication | B2B SaaS Marketing | Funnel Optimization | Data-Driven Marketing | ROI Analysis
Education
GEMS B SCHOOL
Master of Business Administration - MBA
2021 — 2023
Pana Global School
Pre University College
2015 — 2017
S T J Institute of Technology, RANEBENNUR
Bachelor of Engineering - BE
2017 — 2021
University of Mysore
Master of Business Administration - MBA
2021
American Heritage University of Southern California
Master of Business Administration - MBA
2021
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