Bala Subramanyam

Experience

1. Digital Marketing Manager

   Indus Trust

   Oct 2024 — Present · Karnataka, IN

   Strategize and plan digital marketing campaigns using media budgets.• Launching and optimizing pay-per-click (PPC) campaigns on various digital marketing channels such as Google Ads, Facebook ads, LinkedIn ads, Twitter ads, and any other digital platforms.• Create and manage keyword lists, audiences, and placement targeting for search, display, and re-marketing campaigns.• Manage campaigns that result in a high volume of lead generation.• Optimize PPC and Facebook ad campaigns, including bid management, audiences, ad groups, quality scores, and other major metrics• Support the generation of new paid campaigns, ad groups, audiences, and accounts and grow overall paid search marketing initiatives.• Monitoring budgets and overseeing paid ad accounts (Google Ads, Facebook, Bing, etc.).• Implement A/B testing to continuously improve ROI. Create and implement high-converting funnels through landing pages and analytics.• Keep abreast of the latest digital marketing trends, techniques, and technologies to suggest new and innovative ideas to grow accounts.• Work closely with the other team members to meet the goal.• Create, run, and manage multiple paid campaigns across channels.• Identify and execute optimization recommendations to increase campaign ROI.• Maintain and operate day to day campaign spending as per allocation.• Develop SEO on-page and off-page strategies customized for our industry.• Evaluate and implement content and link building strategies to gain DA and SERP rankings.• Outreach relevant source to gain high quality content backlinks to increase DA.• Analyze, implement and optimize on-page elements across all pages to ensure best in-class landing page experience for users.• Research and analyze competitor backlinks and form a plan of action to develop link building strategies.• Develop SEO dashboard with traffic monitoring and performance of tests and reports

Education

• JNTU Anantapur

  Master of Business Administration

  2014

• State Board Of Accounts

  S.S.C/10th

  2007

• HIMAJA FIB UI

  High School Diploma

  2009

• Himaja Degree College, Puttur Rural

  Graduation (B.Com)

  2012