Bala
Paid Search Specialist @ Infosys | Performance Marketing
- Role
- Performance Marketing at Infosys
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Bala
At Infosys, my role as a Paid Search Specialist revolves around leveraging in-depth PPC…
Experience
Performance Marketing
Jul 2022 — Present · Bengaluru, IN
Conducted Google & Bing ads reporting including Search Query Analysis, AudienceAnalysis, and Keyword Analysis.• Audited Ads with limited approval, Conflicting Negative, and Competitive analysis.• Analyzed Ad group with 0 active ads or keywords, billing sheet data pull, GDA & YTplacements analysis, and Anomalies.• Managed Campaign Budget Cap and Facebook ads Reporting including Campaign creation, Meta ad build, and Daily Pacing report.• Generated Data pull reports for analysis and decision-making.
Education
Raghu Institute of Technology - India
Bachelor of Engineering - BE
Raghu Institute of Technology - India
Mechanical Engineering
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