Bala Pedda Raju

About Bala Pedda Raju

I am a passionate and results-driven Digital Marketing & SEO Specialist with proven expertise in Search Engine Optimization (On-Page & Off-Page), Local SEO (Google My Business), Content Strategy, Social Media Optimization (SMO), Online Reputation Management (ORM), and Performance Marketing. Currently working at Augie Pet Store, I play a key role in strengthening the digital presence of the brand across multiple platforms.SEO Roles & Achievements:Develop and execute holistic SEO strategies to drive organic traffic and improve SERP rankings.Conduct technical audits, identify On-Page SEO issues, and implement improvements via Magento backend.Perform keyword research using Google Keyword Planner and optimize content for better visibility.Manage Google Search Console, Google Analytics 4, Google Tag Manager, and Looker Studio for insight reports and performance tracking.Enhance local visibility by optimizing Google My Business listings for multiple Augie locations.Conduct link-building campaigns and integrate structured data/schema for better indexing and rich snippets.Provide budget forecasts and monthly SEO insight reports.Social Media Optimization (SMO):Plan and execute content calendars and promotional campaigns across Facebook, Instagram, LinkedIn & Twitter.Create engaging graphics and reels using Canva and collaborate with the design team for brand-consistent creatives.Optimize social media posts for SEO and drive traffic to the company’s website and online store.Increase followers and engagement organically through community engagement, influencer collaboration, and trend monitoring.Content Writing & Marketing:Create high-quality content for blogs, social media, email campaigns, and product descriptions.Develop SEO-optimized content that aligns with current pet care trends and digital marketing objectives.Maintain a consistent brand voice and proofread all content to ensure accuracy and engagement.Collaborate with internal teams to design flyers, brochures, and other brand communication material.Email & Digital Marketing:Strategize and implement email marketing campaigns, crafting compelling subject lines and CTAs.Manage and optimize Google Ads, Facebook Ads, and Instagram Ads, monitoring ROI and performance metrics.Analyze user behavior to improve conversion rates and apply A/B testing for landing page effectiveness.Track campaign budgets and provide performance reports with actionable insights.

Experience

1. Senior Seo Manager

   Augie

   Jan 2024 — Present · Bengaluru, IN

Education

• RGM Group of Institutions, Nandyal

  Master of Business Administration - MBA, Human Resources Management/Marketing

  2011 — 2013

• APRS Lepakshi

  Nalanda Degree College, Biotechnology

  2006 — 2010