Bala Murugan.
Programmatic Campaign Management | Ad operations
- Role
- Programmatic Specialist at Annalect India
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Bala Murugan.
About8 plus years digital marketing professional with in-depth knowledge of entire advertising ecosystem. Handful of experience in various ad serving platforms. Good at client serving, programmatic operations, account & campaign management, branding, bidding analytics, demand & supply management, improving ROIs, platform insights & improvements, quality analysis, data analysis, troubleshooting, team mentoring and creative inputs.Key points:• Expert at serving demand side in both Programmatic and Traditional business.• Handful of experience in managing various market clients and campaigns(EMEA and APAC,US)• Handling Multi-screen video and display campaigns.• Active participant in project developments• Familiar with various pricing models like CPM, CPC, CPCV, AG, and VG.• Exposure to complete advertising eco-system like Ad servers, DSP, DMP, Ad networks, Publishers,Advertisers and Verification vendor platforms.• Self-sufficient in Troubleshooting tags(VAST/VPAID), discrepancy, and ad performance.• Expert at Optimizing performance metrics to improve client ROIs• Have enough experience in handling the team and streamlining the process• Strong analytical skills and attention to detail.• Good knowledge and frequent use of Microsoft Excel, Word and PowerPoint.• Proven ability to excel beyond the requirements of the role at hand with a professional, energetic and positive attitude to work.Tools:DSP –DV-360 Bid manager(Google),Appnexus, Ad form.Advertiser – DCM, Sizmek, Ad form, Innovid.Publisher – DFPDMP – Nielsen, Bluekai & YDMPVerification Vendors – Double Verify, IAS, Moat.
Experience
Programmatic Specialist
Sep 2023 — Present · Chennai, IN
Leading programmatic operations for the uber team,ensuring campaign excellence across platforms.Support daily operations and strategic planning,improving campaign performance and process alignment.Handle client communications,troubleshooting pixels/tags and proactively resolve delivery issues.Handling campaign types like open auction,guaranteed deals,and YouTube campaigns.Conducting QA and troubleshooting to ensure accurate delivery and clean data.
Education
S.K.R Engineering College
Bachelor of Engineering - BE, Civil Engineering
Sethu baskara mhss
B.E.civil, Construction Engineering
2009 — 2011
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