Bala Ganesh
Senior UX Researcher | Psychologist | Driving Human-Centered Design Through Behavioral Insights
- Role
- Design Researcher at IBM
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Bala Ganesh
I’m Bala Ganesh, a passionate UX Researcher committed to enhancing customer experiences for web and mobile applications. With a master’s degree in Business Administration and Psychology, I bring a unique perspective that blends design, business, and technology.I believe that thoughtful research drives impactful design decisions. My expertise lies in conducting user interviews, usability testing, contextual inquiries, ethnographic studies, survey design and analysis, heuristic evaluations, and competitive benchmarking. I am skilled in uncovering user needs, analyzing data to derive actionable insights, and collaborating with cross-functional teams to shape user-centered strategies.In my free time, I enjoy mentoring and coaching aspiring UX researchers and students, helping them navigate the field and build successful careers. I also love presenting and speaking on UX research-related topics such as networking, interviewing, job hunting, portfolios, and creating strong LinkedIn profiles.Let’s connect to share ideas, collaborate, and advance the field of UX research together!
Experience
Design Researcher
Sep 2025 — Present · Bengaluru, IN
Education
The Interaction Design Foundation
UX Designer
Jansons School of Business
Master's Degree
2012 — 2014
Chennaianimation - MAAC - Trusted Animation Institute
Graphic designing and Video editing
2014 — 2015
Aspire GATE
UI & UX Design
2017 — 2017
Madras Christian College
Bachelor's Degree
2009 — 2012
Indira Gandhi National Open University
Master of Arts - MA
2021 — 2024
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