Sougata Baksi
25 Years in FMCG | National Trade & Customer Strategy at Unilever | Sharing Real Frameworks on Sales, Channel Growth & Brand Building
- Role
- Customer Strategy and Planning Manager General Trade-india Skin Cleansing at Unilever
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sougata Baksi
FMCG Sales & Customer Strategy professional with 25+ years of experience across Sales & Distribution, Channel Management, Retail Operations, and Commercial Planning, spanning domestic and international markets and diverse cultural environments.I bring deep expertise in Net Revenue Management, Trade & Shopper Marketing, and Customer Strategy, with a proven ability to translate brand and category strategies into executable trade plans that deliver market share growth and sustainable profitability.Currently, I am associated with Hindustan Unilever Limited as National Trade Category Manager – Customer Strategy & Planning, responsible for shaping national GT strategy and commercial frameworks for the India Skin Cleansing portfolio crore turnover), in close partnership with Sales, Marketing, Finance, and Supply Chain teams.My experience spans state and regional sales leadership, retail category and P&L ownership, and international market exposure, giving me a strong practitioner’s perspective on route-to-market design, distributor and retailer economics, and execution excellence.Alongside my corporate role, I have an interest in knowledge-sharing and industry–academia engagement, with the objective of contributing real-world FMCG perspectives that help bridge classroom concepts and on-ground execution, particularly in Sales, Trade, and Trade Marketing Strategy in General Trade.
Experience
Customer Strategy and Planning Manager General Trade-india Skin Cleansing
Aug 2022 — Present · Mumbai, IN
Lead national customer strategy, trade architecture, and commercial planning for the India Skin Cleansing portfolio crore annual turnover) across General Trade. • Translate brand and category strategies into actionable trade and channel plans, driving market share growth, revenue acceleration, and margin improvement. • Own Net Revenue Management (NRM) levers including pricing architecture, promotions, mix, and trade investments to improve profitable growth outcomes. • Partner closely with Sales, Marketing, Finance, Supply Chain, and Analytics teams to design and deploy customer-centric GT strategies. • Drive data-led decision making through market insights, competitive intelligence, and execution analytics to optimize route-to-market effectiveness. • Guide and influence regional and frontline sales teams to ensure disciplined execution, distributor ROI improvement, and sustained GT excellence. • Play a key role in shaping long-term commercial frameworks and GT transformation initiatives aligned with Unilever’s growth agenda.
Education
Institute of Science & Management
PGDBM
St. Xavier's School Durgapur
School
University of Burdwan
Bachelor's degree
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