Justin Baker

About Justin Baker

Executive that excels at hiring, managing, and mentoring high-performance teams. Track record of building market-leading brands in the BtoB enterprise technology marketplace. Consistently exceed KPIs around market penetration, lead and conversion attainment, revenue, and other key business drivers.• Demand Generation programs that deliver qualified leads, improve conversion rates, and establish strong processes, while driving down costs. History of building solid relationships with sales and executive leadership to achieve key conversion and revenue goals for the business. Ability to work effectively with internal and external teams to launch exceptional, integrated campaigns leveraging ABM, content, A/SEO, PPC, sponsorships, events, tradeshows, webinars, etc.• Corporate Communications initiatives that establish and grow brand awareness and highlight key points of differentiation in crowded marketplaces. Public relations and analyst relations programs that garner positive, timely, and compelling coverage. Strategic ability to attach to major industry trends and build relationships with BtoB enterprise tech media and key analysts. Record of successfully winning awards and securing speaking opportunities at top-tier events.• Marketing Communications materials that enable high-performance sales teams and partners to sell effectively and efficiently to a demanding audience. Ability to create messaging frameworks, battle-cards, case studies, solution briefs, datasheets, web pages, and associated materials.Specialties:• Strategic Marketing & Business Planning• Account Based Marketing (ABM)• Digital Marketing• Demand Generation• Web Site Design & Architecture• Conversion Rate Optimization (CRO)• Search Engine Marketing (SEM)• Team Design, Management & Development• Branding, Messaging & Positioning• Corporate / Marketing Communications• Partner & Channel Ecosystem Development

Experience

1. VP, Global Growth Marketing

   Camunda

   Jan 2026 — Present · Seattle, WA, US

   Company profile: Camunda is the leader in agentic orchestration, automating complex business processes, including high-value knowledge work, across agents, people, and systems.Responsibilities: As the global head of growth marketing, building the future of how Camunda generates pipeline: buyer-centric, signal-driven, iterative, and relevant at every touch point.

Education

• Western Washington University

  BA, Finance, Marketing & Decision Sciences

• Seattle Pacific University

  MBA, Information Systems Management

Skills

• Marketing Communications
• Corporate Communications
• Analyst Relations
• Marketing
• Lead Generation
• Online Advertising
• SEO
• Online Marketing
• Start-Ups
• Digital Marketing
• Team Leadership
• Sem
• Public Relations
• Web Analytics
• Content Strategy
• Marketing Strategy
• Product Marketing
• Strategic Partnerships