Baj Singh
Art Director Team Lead @Play'n GO
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WORK HISTORY
Art Director Team Lead @Play'n GO
Leadership | Leading a team of art directors; providing them with full autonomy for new titles whilst ensuring that they adhere to the brand guidelines outlined for our existing IPs.Art Direction | Working as an art director on several key franchises whilst also establishing new ones. Actively mentoring and providing feedback to artists, animators and UI/UX designers.Project Management | Daily task management, ensuring time costings are estimated in collaboration with the artists/animators and milestone deadlines are managed accordingly.Outsource Management | Aiding the outsource teams with art direction responsibilities, including the onboarding of an external art director (Innovecs).Documentation | Creating an art ‘Wikipedia’ for all our studios, including the development of extensive documentation for both our in-house and outsource teams (project pipelines, art guidelines and best practices) to ensure parity between all departments. Created cross-studio documentation and templates for style guides, art/brand bibles and roadmap presentations.Game Retention | Collaborating with commercial teams to ensure we balance our roadmap with projects that explore new art styles whilst maximising the exposure of our current, successful IPs.UI/UX | Working closely with the UI/UX team to help determine where can use uniform assets vs bespoke assets across our projects for maximum optimisation. Aided in the development of a uniform menu. Created best practices for seamlessly integrating UI elements into our titles for maximum narrative impact.
EDUCATION
University of Lincoln
2:1 hons, Games Computing (Software Engineering)
SKILLS
ABOUT BAJ SINGH
Experienced Art Director in gaming, mobile game development and iGaming.
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