Manu Bajaj

About Manu Bajaj

12+ years of Marketing & Business Leadership experience at P&G across India, Middle East, and Africa End to End General Manager with P&L ownership from Product to Strategy as well as Retail Execution. Track record of driving double digit growth on big P&L businesses with more than 400$Million annual revenue. 9 years of people management experience with a people-first mindset to build successful teams of managers & train future leaders. Expertise in creating ‘behavior changing’ advertising and launching disruptive product innovations (NPD). Ex Media Head at P&G, leading strategies for P&G IMEA’s >400$Million advertising spends.Areas of Expertise FMCG Marketing Expert MEA & India Brand Building & Brand Equity End to End Marketing Strategies Innovations & New Product Development Activations & Product Launches GTM Strategy & Execution Growth / Performance Marketing & ECommerce Multi-Channel Digital Marketing Consumer Insights & Analytics Full Marketing P&L Management.FMCG, CGP, Personal Care, Personal Hygiene, Media Buying and Planning, Media Relationships.

Experience

1. Senior Director Business Head - Whisper Premiums

   Procter & Gamble

   Nov 2024 — Present · Mumbai, IN

   End to End business head with full P&L ownership and cross functional reporting.Leading Whisper Ultra - P&G India\'s 2nd biggest business

Education

• Indian Institute of Management Ahmedabad

  Master of Business Administration - MBA

  2010 — 2012

• PEC University of Technology, Chandigarh

  Bachelor of Engineering - BE, Computer Science

  2006 — 2010

Skills

• Customer Insight
• Product Development
• Marketing Research
• Entrepreneurship
• Consumer Products
• Segmentation
• Business Planning
• Marketing Management
• Market Analysis
• Strategic Consulting
• Go-to-Market Strategy
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Marketing
• Product Innovation
• Brand Architecture
• Consumer Behaviour
• Fmcg
• Team Management
• Pricing Strategy