Baiyinah Jivanjee
Principal Writer, Interiors of Fashion @Substack
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WORK HISTORY
Principal Writer, Interiors of Fashion @Substack
Founder of Interiors of Fashion, a fashion and beauty Substack with readers across 23 countries, recognized by Substack in 2025 as one of Canada’s leading publications in the category and among the fastest-growing globally- Publish twice-weekly analysis on the business of fashion, spanning brand strategy, market performance, luxury retail, and consumer behavior- Oversee all aspects of the publication, from editorial strategy and research to writing, editing, and audience development- Scaled a global readership through consistent publishing discipline and data-informed editorial planning.
EDUCATION
McMaster University
Master of Arts - MA, Globalization
University of Toronto
Honours Bachelor of Arts , Ethics & Law
Trafalgar Castle School
High School Diploma
ABOUT BAIYINAH JIVANJEE
Customer experience, strategy, and performance within luxury retail.Currently leading and scaling high-value client experiences at Holt Renfrew, partnering with global luxury brands to design, analyze, and optimize client engagement across multiple markets. The focus is on translating experience into measurable results- driving retention, spend, and long-term client value through thoughtful strategy and execution.Founder and principal writer of Interiors of Fashion, a globally read Substack with over subscribers, exploring fashion, luxury, and consumer culture through an industry-led lens.
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