Baisaki Dutta

About Baisaki Dutta

With 10+ years of diverse experience across B2B journalism, content marketing, and brand communications, I specialize in crafting impactful narratives that align with business goals and speak directly to the audience.Starting my journey in journalism, I developed a deep understanding of storytelling, audience insight, and content structure — a foundation that now powers my strategic approach to marketing. Over the years, I’ve built and led multi-channel content strategies for tech-driven brands, driven thought leadership initiatives, and created campaigns that elevate brand presence and deliver measurable results.I thrive at the intersection of content, communication, and strategy — shaping messaging frameworks, streamlining brand voice, and building narratives that resonate. My experience also spans managing internal and external communications, collaborating with product and sales teams, and curating high-impact marketing assets, from blogs to whitepapers to customer stories.I’ve also been closely involved in event-led marketing, from planning and promoting virtual and on-ground events to developing post-event content strategies that extend engagement and ROI.A proactive communicator and natural connector, I bring energy, curiosity, and detail-oriented execution to every project. I’m passionate about using the power of content to influence, inform, and inspire.Let’s connect and explore how content and communication can move ideas forward.

Experience

1. Marketing Lead - Europe & Asia

   ICF

   May 2025 — Present · New Delhi, IN

Education

• Presidency University

  Master of Arts - MA

  2013 — 2015

• Presidency College

  Bachelor of Arts - BA

  2010 — 2013