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Baisakhi Chatterjee

Paid Media | Driving ROI and Performance for Brands | Digital Advertising Specialist | Optimizing Paid Campaigns for Success | Data-Driven Paid Media Strategist | E-Commerce | Lead Generation

Role
Manager at Assembly Global
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Baisakhi Chatterjee

Paid Media leader with 8+ years of experience driving scalable growth through PPC, Paid Search, Paid Social, and Amazon Advertising across global markets. Currently Manager – Paid Media at Assembly Global (Stagwell), leading high-performing teams and owning end-to-end paid media strategy, execution, and optimization for enterprise clients.Expert in Google Ads, SA360, Meta Ads, Amazon Ads, GA4, GTM, and performance analytics, with a strong track record of improving ROAS, CPL, CAC, and revenue efficiency. Known for building scalable account structures, setting clear KPIs, and delivering executive-ready insights that align media investment with business growth.Previously at Dentsu International and Oxedent Technologies, managed $1M+ budgets, scaled campaigns across US, EMEA, and APAC, and delivered 25%+ conversion growth through data-driven optimization, experimentation, and audience strategy.Certified Marketing Professional with a Master’s in Marketing, experienced across online and offline marketing, cross-functional collaboration, and global stakeholder management.Paid Media & Performance Marketing Leader | Google Ads | Amazon Ads | Meta Ads | Youtube | Instagram | Google Shopping (Pmax)| Display | Demand Gen | AI-Max | GA4 | SA360 | Tag Manager | Sponcedred Search, Display | Sponsored Products | Sponsored Brands | Sponsored Display Ads | GHL

Experience

  1. Manager

    Assembly Global

    Aug 2024 — Present · Bengaluru, IN

    Key Responsibilities- Lead and mentor a team of PPC specialists to ensure effective campaign execution and optimization- Develop and implement PPC strategies that maximize ROI for clients- Optimize tracking for higher conversion rates- Manage budgets and bids to achieve the best possible ROAS- Track, analyze, and report on campaign performance using analytics tools- Stay updated with the latest trends and best practices in PPC and SEM.

Education

  • Bengal Institute of Business Studies

    M.B.A + P.G.P.B.M, Marketing

    2015 — 2017

  • Maharaja Manindra Chandra College

    Bachelor of Commerce (B.Com.), Accounting

    2011 — 2014

  • NIHT Digital Marketing Institute

    Digital Marketing

    2017 — 2017

Skills

  • Social Media
  • Ppc
  • Online Marketing
  • Market Research
  • Google Adwords Professional
  • Digital Marketing
  • Powerpoint
  • Microsoft Excel
  • Social Media Marketing
  • Pay Per Click (Ppc)
  • Management
  • Smm
  • Search Engine Marketing (Sem)
  • Leadership
  • Negotiation
  • Microsoft Word
  • Microsoft Office
  • Sales

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Baisakhi Chatterjee — Manager at Assembly Global in Bengaluru, KA, IN | Unifers