James Baird
Senior Director - Business Value Services @Salesforce
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WORK HISTORY
Senior Director - Business Value Services @Salesforce
Toronto, ON, CA
Growing from individual contributor (FY21-FY22), to working as a player-coach team lead for Canada Fins (FY23), to leading a BVS team (FY25) that achieved ACV at 136% of target while building a winning team culture with employee engagement scores of 100%.• Led strategic initiatives across AMER to up-skill capabilities related to positioning value, value realization, deal strategy, and strategic negotiations; including creating a global large deal template adopted across Salesforce.• Recognized for significant contributions to the BVS, FINS, and Canadian businesses via numerous awards; including the Solutions MVP for FY22 for the Financial Services organization (highest ranked performer across 500+ employees).• Selected for Salesforce “internal coaching” global program (limited to 100 participants), to up-skill high potential coaches and deliver excellence in coaching across Salesforce.
EDUCATION
CFA Institute
Chartered Financial Analyst
Ivey Business School at Western University
Master of Business Administration (MBA), Finance
University of Alberta
BComm, Finance and Marketing
SKILLS
ABOUT JAMES BAIRD
With over 20 years of experience in sales, sales operations, corporate strategy, and strategic projects, I have a proven track record of delivering value-added solutions that improve operational and customer outcomes.My core competencies include leadership, business strategy, process design, financial analysis, and negotiations (direct involvement in over $100M in ACV and 1B of TCV of negotiations).I am passionate about coaching and developing talent, creating positive work environments that empower success, and fostering inclusive team cultures that embrace growth mindsets and continuous innovation. I am a believer in lifelong learning, and my studies outside of formal education include completion of the CFA program and the Harvard Law School Negotiation Masterclass.
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