Bailey S.

About Bailey S.

Resourceful. Creative. Organized. Kind. My passion is seeing people succeed after…

Experience

1. Social Media Specialist Public Relations

   Limra

   Apr 2022 — Present · Atlanta, GA, US

   Creates high-quality writing pieces, on deadline, that showcase industry research and thought leaders. • Manages company social media program to amplify corporate messages and drive engagement.• Executes social media strategies to achieve marketing and communication goals on LinkedIn.• Co-produces monthly LinkedIn Live broadcasts, which result in an average of views per stream, an average 17% engagement rate per stream, and creates new story opportunities with media outlets.• Coordinates media interviews with senior executives and key researchers, provides outlined talking points, and serves as a point of contact with members of the press.• Supported an industry social media campaign “Help Protect Our Families” which garnered over 33.5M in impressions and 45.6K in interactions.• Leads social media campaigns for LIMRA Annual Conference, social media efforts help contribute to over event registrations, over impressions, 8,300 engagements, and an 18% engagement rate. • Conducts regular social media performance analysis to identify new opportunities to engage followers.• Grew LIMRA and LOMA’s LinkedIn audience by 236%, from followers to nearly In 2023, led the creation and distribution of LIMRA’s first interactive story covering in-plan annuities. Story was featured in over 7 industry outlets and featured in NASDAQ and USA Today. See Securing the In-Plan Opportunity Project• Launched two LinkedIn newsletters with a combined following of subscribers and an average of monthly views.• Develops monthly social media communications plan for the president and CEO.• Mentors internal staff on best practices for LinkedIn, including post-writing and profile management.• Collaborates with marketers to support major business objectives effectively on social media, including identifying high-performing content and sharing best practices with the marketing team.