Bailey Daniels
Business Development Manager @Product Connections
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WORK HISTORY
Business Development Manager @Product Connections
Drive new business development and account growth for retail and CPG clients through integrated omni-channel programs that combine shopper marketing, digital media, and experiential activations. Lead cross-functional teams across strategy, creative, production, and analytics to plan and execute client campaigns, ensuring alignment on deliverables, timelines, and performance expectations. Translate client business objectives into strategic marketing and sales initiatives designed to increase brand visibility, shopper engagement, and drive revenue growth. Manage key client partnerships as the primary point of contact, maintaining alignment on strategy, execution, and performance outcomes. Analyze and present campaign performance and shopper insights, leveraging industry data, includingComScore and Circana to inform strategy, optimize initiatives, and identify growth opportunities. Partner with internal teams to discover new revenue opportunities, expand service offerings, and drive market expansion for both agency and client brands.
EDUCATION
University of Arkansas
Bachelors of Science in Business Administration - BSBA, Marketing
ABOUT BAILEY DANIELS
Business Development Manager
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