Bailey Karfelt
Marketing Director | Scaling Decentralized Marketing & Brand Strategy Across Electronic Component Businesses
- Role
- Marketing Director at Quantic Electronics
- Location
- Corning, NY, US
- LinkedIn followers
- 500 followers
About Bailey Karfelt
I am a Marketing Director responsible for defining and executing marketing strategy across a portfolio of electronic component businesses, including RF and microwave, resistor, and sensing solutions.My work centers on building clarity and cohesion at scale—most notably leading the creation of a unified, industry-recognized brand and positioning the organization as a true one-stop shop. This effort was built from the ground up, integrating over 15 previously unique businesses, brands, offerings, and market narratives into a harmonized identity with clear value to customers and partners.Today, I lead marketing within a decentralized business model, partnering closely with individual business units to guide go-to-market strategy while maintaining alignment and synergies. My previous experience is across complex organizations—including Fortune 500 companies, an Ivy League institution, and a high-growth, Forbes-featured startup—and I am known for a pragmatic, execution-focused approach. I value clear strategy, disciplined communication, and marketing that directly supports business objectives.
Experience
Marketing Director
Jul 2023 — Present
Own enterprise marketing strategy across a portfolio of electronic component businesses spanning RF and microwave, resistor, and sensing technologies.Led the development of a unified master brand, consolidating over 15 disparate brands into a single, industry-recognized one-stop shop.Established brand architecture, messaging, and market positioning from the ground up to support long-term portfolio growth.Currently manage marketing strategy within a decentralized operating model, aligning business-unit go-to-market efforts with enterprise objectives.Partner closely with executive leadership and business-unit stakeholders to balance autonomy, consistency, and scalable execution.
Education
Cornell University
Corporate Communication Certificate
Houghton University
Bachelor of Arts (B.A.), Communications: Marketing
Cornell University
Women in Leadership Certificate
Bangor University
Business
Skills
- Press Releases
- Copy Editing
- Marketing Strategy
- Event Planning
- Story Editing
- SEO
- Graphic Design
- Account Management
- Business Development
- Market Research
- Editing
- Direct Marketing
- Small Business
- Communication Skills
- Website Development
- Strategic Communications
- Persuasive Writing
- Website Building
- Research
- News Writing
- Google Adwords
- Quickbooks
- Marketing Communications
- Dreamweaver
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Business Planning
- Marketing Research
- Technology
- Writing
- Teamwork
- Conference Organization
- Cultural Awareness
- Social Skills
- Microsoft Word
- Photography
- Journalism
- Creativity
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