Bailey Harper

About Bailey Harper

So often people think of successful marketing as solely a creative process, but you have to grasp the analytics and the science behind it to truly understand why particular messaging or imaging works. If you don’t, then you can’t recreate it or, conversely, you can’t avoid missing the mark going forward.Looking back, I believe subconsciously I always wanted to go into the marketing business. When I was little, I spent hours drawing a sign to advertise my Kool-Aid stand and even wrote a jingle to attract customers. I further honed my skills when I was 6 years old, going door-to-door selling rocks to neighbors. It was a pretty successful business, but my mom was furious and made me give the money back. My love for the business really grew my sophomore year in college. An accounting major at the University of Montana, I was exposed to marketing in a required course called, of course, Intro to Marketing. On the first day we did an exercise where we had to convince the class to buy a certain kind of snack bar by putting on a little skit / commercial, and I immediately fell in love with the psychology behind influencing an audience and the subject matter in general. I switched my major to marketing the next day. I graduated in the spring of 2016 from the University of Montana with a BS in Business Administration with an emphasis in Marketing, a Certificate in Digital Marketing, and a Minor in Media Arts. I was the recipient of the Mortar Board Outstanding Senior for the Marketing department. Still, I was never quite able to shake my fascination with analytics, believing that the numbers behind a campaign are as vital to success as catchy copy and design. Nowadays, you can’t go off of just your gut feeling. You need to have the data and the research to back it up. This led me to the MSBA program at the University of Montana. I graduated in the Spring of 2017 from the U of M\'s MSBA Program. Today I have the opportunity to apply my creative side and mathematical mind at PartnersCreative as an Assistant Account Manager. With each client’s project I am lucky enough to combine my skills while making sure our team delivers campaigns that not only meet timelines and budgets, but also exceed expectations.

Experience

1. Account Manager

   Deloitte

   Nov 2023 — Present · Missoula, MT, US

Education

• University of Montana

  Minor, Arts, Entertainment, and Media Management

  2011 — 2016

• The University of Montana - College of Business

  MS in Business Analytics (MSBA), Business Analytics

  2016 — 2017

• The University of Montana - College of Business

  BS in Business Administration, Marketing

  2011 — 2016

Skills

• Microsoft Word
• English
• Python
• Research
• Facebook
• R
• Outlook
• Public Speaking
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• Customer Service
• Windows
• Marketing
• After Effects
• Photoshop
• Leadership
• Strategic Planning
• Microsoft Office
• Sponsorship
• Social Media
• Final Cut Pro
• Html