Bailey Kordic Guest

About Bailey Kordic Guest

Strategic and creative marketing professional with 10+ years in CPG brand and field marketing, leading cross-functional initiatives and vendor management across top national retailers including Whole Foods, Costco, and Albertsons. Proven success launching first-to-market innovations, developing full-funnel campaigns, and building customer-focused programs that drive growth.

Experience

1. Field Marketing Manager

   Treasury Wine Estates

   Sep 2021 — Present

   Lead 360 marketing, innovation and brand activation initiatives for premium wine portfolio across national retailers: Costco, Walmart, Target, Albertsons/Safeway, Whole Foods, and more• Lead high-impact events with key accounts driving incremental case sales, boosting brand visibility, and strengthening key retailer partnerships• Spearheaded Costco Chinese New Year roadshow campaign, driving addition of 3 wines to ongoing rotation• Collaborate cross-functionally with product, innovation, insights, sales, and finance to develop first-to-market opportunities• Strategize, plan, create and implement marketing opportunities with vendors to achieve customer and TWE goals• Design and implement targeted programs with retail media vendors to deliver on KPIs and elevate brand visibility• Created and presented high-impact decks for customer meetings, new item sell-ins, and business reviews• Participate in quarterly and annual programming meetings to align retailer strategy and brand priorities

Education

• California State University-Long Beach - College of Business

  Bachelor of Science, Marketing, Fashion Merchandising

  2004 — 2009