Bailey Cassada
Passionate about storytelling through social media, photography, and video.
- Role
- Marketing & Communications Specialist at WITF
- Location
- Harrisburg, PA, US
- LinkedIn followers
- 500 followers
About Bailey Cassada
Hello! Welcome to my LinkedIn page! A little about me: Passionate…
Experience
Marketing & Communications Specialist
Oct 2025 — Present · Harrisburg, PA, US
Writes, edits, and produce content for a variety of channels, including newsletters, websites, social media, press releases, emails, promo kits, articles, and marketing materials.• Develops clear, engaging copy that aligns with brand voice and resonates with target audiences.• Collaborates with cross-functional teams to create communications that support marketing, PR, and business objectives.• Supports public relations initiatives such as events, media outreach, and community engagement.• Represents the organization at select events to help build relationships and brand visibility.• Plans, executes, and optimizes paid social media campaigns, including budget allocation, targeting, and creative coordination.• Manages organic social media posting and scheduling, ensuring consistent brand voice and timely engagement.• Project manages other multi-channel campaigns.• Monitors campaign performance, analyzes metrics, and recommends adjustments to improve reach, engagement, and conversions.
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