Bailey Broderick
B2B Marketing Leader | Industrial, Manufacturing & Healthcare | Strategy, Brand, Demand Generation & Team Leadership
- Role
- Marketing Director at Bonfiglioli
- Location
- Union, KY, US
- LinkedIn followers
- 500 followers
About Bailey Broderick
I have spent 10+ years leading B2B marketing for companies that make things that matter. Industrial equipment. Healthcare. Manufacturing. I am drawn to businesses where the work has real-world impact. I lead North America marketing for Bonfiglioli USA, a $1.5B global power transmission manufacturer, across three business units. I own the full function: strategy, demand generation, brand, and digital. I work closely with sales, engineering, and executive leadership to make sure marketing connects to business outcomes. What I do best is bring people and stories together. I lead teams, partner across functions, and find the human angle in technical products. That is how I build marketing that reaches both customers and the people inside the organization.
Experience
Marketing Director
Jan 2021 — Present · Hebron, KY, US
Marketing manager that tracks and analyzes the performance of advertising campaigns, manages the marketing budget and ensures that all marketing material is in line with brand identity. Works with the US team to turn creative ideas into effective advertising projects. Leader of the US Marketing team to build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Education
Illinois State University
Bachelor of Science (B.S.), Communication Sciences and Disorders, General
2003 — 2007
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