Bailey McKnight

WORK HISTORY

EDUCATION

ABOUT BAILEY MCKNIGHT

Driving strategic partnerships and brand growth across cycling and the outdoor industry. I work at Outside Inc, partnering with brands to build integrated marketing and media strategies across some of the most influential platforms in cycling, running, and endurance sports.With deep roots in the cycling and outdoor space, I’ve led commercial partnerships spanning digital, print, events, custom content, and performance-driven activations. My work regularly supports brand storytelling and growth around tentpole moments like the Tour de France, major product launches, and key industry events, while also delivering measurable outcomes through first-party data and audience engagement.In my role, I collaborate closely with marketing leaders at global and emerging brands, helping translate business objectives into effective media and partnership strategies. I bring a strong consultative approach, balancing commercial thinking with a focus on execution and long-term value.My experience spans new business development, campaign planning, and cross-functional collaboration with editorial, production, and data teams — allowing me to move quickly while keeping brand, audience, and ROI aligned.Over time, I’ve built a strong network across brands, agencies, and industry stakeholders, grounded in trust, transparency, and long-term partnership building. Areas of focus:• Cycling & outdoor marketing partnerships• Media strategy & integrated campaigns• Sponsorships & custom content• Performance & data-driven activations• New business development & negotiation• Budget planning & ROI accountability• Endurance sports & active lifestyle audiences Passionate about cycling, running, and the outdoor community — and about helping brands connect with engaged audiences through authentic, meaningful experiences.