Bailey Johnson

About Bailey Johnson

Marketing strategist and brand innovator in the making! Passionate about shaping brand narratives and driving impactful marketing strategies, I am a dedicated marketing and brand management enthusiast currently studying English, Management & Organization, and Theater & Performance at Spelman College. Through my experiences, I have had the opportunity to intern at Kendo Brands as a Fenty Beauty New Development Intern and fellow with globally recognized brands such as L’Oréal and Abercrombie & Fitch, gaining hands-on experience in brand management, product launches, and strategic marketing. As a Spotify Next Generation Scholar and LVMH-certified professional, I am particularly interested in the intersection of digital marketing and data-driven campaign optimization. On campus, I actively contribute to the Miss Spelman Advisory Board, Spelman Social Media Influencer Team, and Blueprint Newspaper, demonstrating my leadership and commitment to community engagement. This summer, I will be returning to San Francisco, California to work for LVMH’s Kendo Brands as a Global Brand Management Intern, supporting the Fenty Hair team. I am so excited to be returning to Kendo Brands and continuing my journey with Fenty Hair, a brand I have admired since I began contributing to it during the summer of 2024.

Experience

1. Global Brand Management Intern

   Kendo Brands, Inc.

   Jun 2025 — Present · San Francisco, CA, US

   As a Fenty Hair intern, supporting the Brand Management team, I completed various tasks to help uplift the Fenty Hair brand. My tasks included reading and sorting through data to create consumer and product insight brief decks, cost analysis and market analysis using excel, influencer research and PR packaging, etc.

Education

• Twinsburg High School

  Ohio Honors Diploma & Ohio Art Diploma

  2018 — 2022

• Spelman College

  Bachelor of Arts - BA

  2022 — 2026